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The basic objective of dissemination of news is to make sure that the people know what is happening and understand the possible causes so they can form their own opinions and arrive at their own conclusions. The most valuable asset of a journalist, therefore, remains public respect, which must first be earned and then maintained through adherence to the highest possible standards of professional integrity.

Newsday Pakistan will always strive to discharge its duties and to encourage its staff members to discharge their responsibilities in line with the ideals of journalistic ethics and principles. In keeping with this effort, the following constitutes the baseline standards of a Code of Media Ethics for the members of Newsday Pakistan’s editorial team, in conformity with universally accepted norms.

Code of Media Ethics:

A journalist:

  • Must uphold the highest professional and ethical standards and ensure that the information/editorial content being provided by him/her is fair, unbiased, and accurate.
  • Shall avoid falsification by distortion, selection or misrepresentation.
  • Shall do his/her utmost to correct inaccuracies.
  • Shall, at all times, defend the freedom of the press and other media in relation to the collection of information and the expression of comment and criticism.
  • Shall not accept any personal favours, bribes or inducements or allow any other factor, such as advertising revenue for Newsday Pakistan group to influence the performance of his/her professional duties.
  • Shall not take private advantage of information gained in the course of his/her professional duties.
  • Shall protect confidential sources of information which can only be shared with the Editor of Newsday Pakistan.
  • Shall mention a person’s age, gender, ethnicity, caste, sect, colour, creed, illegitimacy, disability, marital status, or sexual orientation ONLY if this information is strictly relevant.
  • Shall neither originate nor process material which encourages discrimination, ridicule, prejudice or hatred on any of the above mentioned accounts.
  • Shall obtain information, data, photographs, and illustrations only by straightforward means; the use of other means can be justified only for reasons of overriding public interest, and with the specific permission of the Editor.
  • Shall not intrude into any person’s private life, grief or distress unless it is for reasons of overriding public interest, and then only with the specific permission of the Editor.
  • Shall not glorify the perpetrators of any illegitimate acts of violence committed under any garb or cause, including honour and religion.
  • Shall take care while reporting on militants/insurgents/extremists of the need to balance public interest with the danger of ‘advertising’ extremist ideologies.
  • Shall not post gory images of violence, mutilated bodies and victims of any tragedy unless this is inevitable and in public interest.
  • Shall take the greatest care while reporting stories involving sectarian clashes, communal disturbances, ethnic strife, hostage situations, etc, so as not to cause further deterioration of the situation, jeopardise lives or operations, or fan public discontent and anger.
  • Shall not identify or photograph minor children and infants who have suffered sexual abuse, forced marriage etc.
  • Shall not be guilty of gender discrimination, either in the dispensation of his/her professional duties or in his/her interaction with fellow journalists. Shall exhibit sensitivity to gender-role stereotyping by refraining from exploitation and by reflecting the intellectual and emotional equality of both genders whilst writing.
  • Shall not undermine the rule of law, the supremacy of the constitution, democracy, and the country’s security interests, and take care to abide by national and international laws and conventions while reporting/commenting on regional and international affairs.

Minor changes to the policy may occur that will not affect the overall goals this policy is designed to achieve. When the policy changes in a way that significantly affects the way we handle editorial matters, we will clearly draw the attention of our readers to the change by posting the same on our website in a timely manner.